Enterprise research: into the Sheng agriculture, explore the road of brand construction

Enterprise research: into the Sheng agriculture, explore the road of brand construction

On August 1st, in order to strengthen the contact with enterprises, Chen Rijia, deputy Secretary-General of Guangdong Fisheries Circulation and Processing Association, Peng Ying, project director of Guangzhou International Fishery Fair Organizing Committee and other delegation visited Shengsheng Agricultural Group Co., LTD.

In Shengsheng Agricultural Group Co., LTD., Assistant Vice President Xiao Haozhi and related staff warmly welcomed our visit and introduced the current business situation and main products of the company. The two sides discussed "how to build brand effect and expand market share" and other issues. Guangzhou International Fishery Expo is based on the Guangdong-Hong Kong-Macao Greater Bay Area, links the sales network in South China, and radiates the global fishery field. Mr. Xiao expressed the hope that through the strengthening of cooperation and exchanges between the two sides, the brand products of enterprises can be further enabled.

Enterprise introduction

Shengsheng Agriculture Group Co., LTD., founded in July 2005, headquartered in Shunde District, Foshan City, is a provincial agricultural leading enterprise integrating aquaculture breeding, healthy breeding, product processing, feed processing, logistics distribution, farmers market, brand franchise operation and management. It has successively won the honors of "Guangdong Agricultural Leading Enterprise", "Foshan Agricultural Leading Enterprise", "Guangdong Private Science and Technology Enterprise", "Guangdong Healthy Agricultural Technology Demonstration Base", "Foshan Vegetable Basket Base", "Guangdong Freshwater Fish Standardization Demonstration Area" and so on. "Sheng Sheng" grass carp was rated as "Guangdong Famous Brand Product".

The company implements the economic strategy of the headquarters and forms an industrial pattern with Shunde as the center and radiates to the surrounding areas. It has 15 standardized aquaculture bases in the Pearl River Delta, Hainan and other places, with a total breeding area of more than 20,000 mu. The main products include grass carp, bighead fish, mandarin fish, grouper, sea bass and other famous aquatic products. At the same time, the company has aquatic products improved seed base, feed processing base, aquatic products processing base, large agricultural products trading center. The aquatic products of the company are mainly for the Hong Kong and Macao market, and it is the key enterprise of Guangdong Province supplying aquatic products to Hong Kong and Macao, occupying an important share of the Hong Kong and Macao market for a long time. While ensuring the stable supply of the Hong Kong and Macao market, the company will further expand the overseas market along with the international development strategy of "One Belt and One Road". In addition, the company takes "Sheng Sheng" brand fish as the main product, and provides online and offline synchronous operation mode mainly by joining agent, direct distribution and Internet. At present, it has established several sales points in the Pearl River Delta, Central China, East China and other regions, and is favored by consumers everywhere.